Eileen Fisher x T Brand Studio (NY Times)
CIRCULAR BY DESIGN
This collaborative campaign culminated in an illustrated video communicating Eileen Fisher’s approach to making circularity the new standard for sustainability. The film illustrates the three life stages of clothing: 1st life: new product, 2nd life: Renew, our recycle and resell program and 3rd life: Waste No More which takes unusable/unsellable clothing and fabric to make a wholly new felted fabric.
Other campaign assets included: Landing page on eileenfisher.com, suite of ads on NY Times and T Brand Studio, Digital media buy, email content
Creative Direction: Leslie Okkerse
Editorial Direction: Kristi Cameron
Illustration: Katy Wang
Site Experience on eileenfisher.com
I worked with our our senior designer (Darcy O’Donnell) to create this landing page experience on our site that provides more detail about each life cycle stage, incorporating gifs, stills and the full film. Each life cycle CTA drives to a shopping experience and saw exponential conversion on our Renew site during the run of this campaign.
